Trend Focus | Chunky ‘Ugly Dad’ Trainers

Balenciaga, Acne, Chanel & Stella McCartney? What do they all have in common? 2 words, chunky…trainers. You heard us correctly, the chunky trainer or the “Ugly Dad” shoe trend has hit us hard this season and we’re actually loving it! This trend screams nostalgia as it goes all the way back to the 90’s, and of course who do we naturally think of when we fuse the 9o’s and chunky trainers? One of the most popular girl groups of that decade, Spice Girls. Being one of the first group to really popularise this ugly sneaker trend.

If you ever dreamed of sporting these in your younger days well you can turn that dream into a reality because this season we’re seeing a surge of Chunky trainers on the runaway as well as the high street brands from the likes of FILA, Reebok and Nike. Here at Brand Boudoir we’ve got a few of our own chunky trainer style’s which you can easily incorporate into your every day wardrobe.

Our best selling ASH ADDICT trainers are a top favourite for this season, comprising of an array of multi-colours and fabrics which sit on exaggerated rubber sole. Team this style with a co-ord suit and white tee for an athleisure sports luxe look. For a more muted approach perhaps go for the ASH CULT platform trainers. This minimal style can be incorporate for those toned down, simple days. Combine this style with a floral chiffon dress and thin knit sweater, for a more feminine look.  we won’t see this style going anywhere anytime soon so get in tune with the Ugly trend this SS18 and get yours online at Brand Boudoir.

Keep an eye out for the ASH ADDICT trainers, we’ll be receiving more online!